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If everything on line is social anyway these days, why do we use the term “social media” so much?

October 19, 2012

For the past few weeks, I’ve returned to studying one of my favorite avocation hobbies, social media marketing. Even though I’m firmly entrenched in the interactive 3D media industry (especially promoting 3D tech such as game engines, VR, open 3D web standards and formats, etc. etc.) I have always been in love with the web for it’s usefulness in bringing people together or for just plain old fun. How else would I be able to connect with my 80 y.o. aunt if it weren’t for Facebook and some of those silly games she enjoys? And don’t even get me started on mobile social, where I enjoy playing Words with Friends with my otherwise elusive 14 y.o daughter?? Thus, my interest in what is known as “gamification” – bringing together game play and social media. But I digress.

This morning I came across this very cool Social Media infographic and felt compelled to post it here. BTW, are’t infographics all the rage in Marketing these days? Marketing folks are never shy of introducing new buzz words, that’s for sure.

Anyway, check this chart out from out if you enjoy web timelines. I know I do. The most interesting piece on here IMO is the ultra rapid adoption of Pinterest.

I’ll leave the question posed in this blog post title for you to ponder.

– Rita

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